Manuals and Training Materials

Permanent URI for this collection

https://hub.ifdc.org/handle/20.500.14297/1374

Browse

Browse by

Author
Collection
Date
Topics
Titles

Browsing Manuals and Training Materials by Subject "Agribusiness"

Now showing 1 - 5 of 5
  • Thumbnail Image
    Item
    Business Skills and Marketing: The Value Chain
    (2013)
    This material explains the concept of the value chain in the context of agro-inputs, focusing on how value is added at each stage of the process. It outlines the roles of various actors in the value chain, including producers, importers, wholesalers, retailers, customers, and supporting entities such as transporters, banks, government, and technical partners. Additionally, it emphasizes that each actor adds value to the product, from the transformation of raw materials to the final sale to customers. The value chain for agro-inputs, such as fertilizers and seeds, involves multiple steps, each contributing to the product’s overall value. The sheet further highlights the importance of understanding these roles for improving business practices and establishing partnerships.
  • Thumbnail Image
    Item
    Digital Innovation Directory
    (2021-06) Samwel Naimasia; Alhassan Issahaku; Moussa Dionou; Roald Klumpenaar; Gerwin Jansen; Auke Douma
    This publication presents a collection of case studies on digital innovation in agribusiness partnerships implemented by 2SCALE. The case studies cover various areas of the value chain that can be digitized, including farmer payments, team operations, mass marketing, and serving low-income consumers. These case studies aim to inspire and provide ideas for digitizing agribusiness operations. The publication is intended for 2SCALE country teams, partnership facilitators, and business champions, catering to both those new to digital innovations and those with prior experience in digitization. The publication emphasizes the importance of selecting solutions optimized for all users and highlights potential barriers to adopting digital solutions, such as internet connectivity and digital proficiency. The publication also discusses the rapid digitalization of African agriculture, the opportunities digital solutions offer to agribusinesses, and the impact of the COVID-19 crisis in accelerating the adoption of digital solutions. It also lists case studies of implemented pilots, explicitly focusing on the Arinifu Smart Brooder, highlighting its problem-solving capabilities, innovative features, benefits to farmers, and a summary of the pilot activities and objectives conducted with the technology
  • Thumbnail Image
    Item
    Managing Agribusiness Associations: A Training Manual for Facilitators
    (2008-07)
    This session focuses on the various organizational organs within an association, emphasizing their general functions and roles. An association consists of several organizational bodies, each with specific tasks that contribute to its smooth functioning. Participants will gain an understanding of the key organs in an association and their general duties, which include the General Assembly, the Executive Board or Board of Directors, Executive Committees, Advisory Committees, and various committees. Additionally, we will also consider the roles of officers and staff members. The session guides participants through the process of identifying these organs, clarifying their responsibilities, and understanding their interactions within the structure of an association.
  • Thumbnail Image
    Item
    Managing Agribusiness Associations Starter Kit : A Practical Handbook for Starting and Existing Agribusiness Associations
    (2009-05) IFDC
    Agribusiness associations play a pivotal role in the agricultural sector by facilitating coordination, empowerment, and value creation among participants at various levels, from local to global. These associations, as formal not-for-profit entities, cater to the common interests of individuals and businesses involved in agriculture, offering financial benefits, advocacy, communication, and education (FACE activities) to enhance economic activities. They serve as platforms for knowledge exchange, shared experiences, and professional development, contributing to economic development and poverty reduction, particularly in developing countries. Through sustainable association development, entrepreneurs in agribusiness can navigate competitive markets and foster innovation. This handbook, prepared by IFDC based on practical experiences in different regions, serves as a resource to develop the capacity of farmers, agribusiness entrepreneurs, and businesses to establish and sustain agribusiness associations. The handbook outlines the life cycle of associations, covering creation, start-up, building sustainability, and growth phases, emphasizing the importance of member involvement, clear vision, mission, and objectives, as well as effective communication and advocacy strategies.
  • Thumbnail Image
    Item
    Sales and Marketing: Agricultural Growth Program-Agribusiness and Market Development (AGP-AMDE Ethiopia)
    (2013)
    The Agro-Inputs Business Manual Part 3 focuses on the fundamental principles of marketing in the agricultural input sector, providing a comprehensive guide for agribusinesses. It introduces key marketing concepts such as product, price, place, and promotion, also known as the Four Ps of marketing, along with a fifth element: policy environment. The manual discusses the evolution from traditional to social marketing, emphasizing the balance between consumer satisfaction, company profits, and social welfare. It highlights the importance of market analysis, consumer segmentation, and strategic positioning. Additionally, the manual stresses the significance of developing a strong salesforce, maintaining accurate bookkeeping, and managing various business records to ensure operational success and sustainability in the competitive agro-inputs industry.