Business Skills and Marketing: The Value Chain
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Date
2013
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Abstract
This material explains the concept of the value chain in the context of agro-inputs, focusing on how value is added at each stage of the process. It outlines the roles of various actors in the value chain, including producers, importers, wholesalers, retailers, customers, and supporting entities such as transporters, banks, government, and technical partners. Additionally, it emphasizes that each actor adds value to the product, from the transformation of raw materials to the final sale to customers. The value chain for agro-inputs, such as fertilizers and seeds, involves multiple steps, each contributing to the product’s overall value. The sheet further highlights the importance of understanding these roles for improving business practices and establishing partnerships.
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Keywords
Value chains, Agribusiness, Marketing