Business Skills and Marketing: Who are Your Customers
| Date of acession | 2024-12-18T12:42:24Z | |
| Date of availability | 2024-12-18T12:42:24Z | |
| Date of issue | 2013 | |
| Abstract | The fact sheet material emphasizes the importance of understanding the customer base for successful business operations, particularly for agro-dealers. It defines a customer as someone to whom products or services are sold, highlighting various categories of potential customers, including individual farmers, farmer groups, local governments, projects, and other agro-input dealers. The document outlines effective methods for identifying customers through market analysis, conversations with community members, and other dealers. It also stresses the need for agro-dealers to gather key information about potential customers, such as their needs, purchasing power, location, and willingness to buy, in order to tailor products and services to their needs. | |
| URL | https://hub.ifdc.org/handle/20.500.14297/3352 | |
| Language | en | |
| Subject | Market analysis | |
| Title | Business Skills and Marketing: Who are Your Customers | |
| Type | Learning Object |