Business Skills and Marketing: Who are Your Customers
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Date
2013
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Abstract
The fact sheet material emphasizes the importance of understanding the customer base for successful business operations, particularly for agro-dealers. It defines a customer as someone to whom products or services are sold, highlighting various categories of potential customers, including individual farmers, farmer groups, local governments, projects, and other agro-input dealers. The document outlines effective methods for identifying customers through market analysis, conversations with community members, and other dealers. It also stresses the need for agro-dealers to gather key information about potential customers, such as their needs, purchasing power, location, and willingness to buy, in order to tailor products and services to their needs.
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Market analysis