BoP Markets as a Driver for Inclusive Value Chain and Business Development
| Author | Hiwot Shimeles | |
| Author | Tekalgn Ayano | |
| Author | Mathias Ahounou | |
| Jurisdiction: | Ethiopia | |
| Jurisdiction: | Benin | |
| Date of acession | 2023-05-18T05:57:19Z | |
| Date of availability | 2023-05-18T05:57:19Z | |
| Date of issue | 2017 | |
| Abstract | This paper provides an overview of two partnerships between the GUTS Agro Industry, a nutritious food processing company in Ethiopia, and the 2SCALE consortium in two different contexts: Ethiopia and Benin. The partnerships aimed to develop and offer nutritional food products to base-of-the-pyramid (BoP) markets and improve value chain efficiency. In Ethiopia, the partnership focused on sourcing raw materials (maize and soybean) from smallholder farmers' organizations, improving quality and traceability, and developing a marketing and distribution strategy for a fortified food supplement called Supermom. The partnership improved farmer cooperatives' governance, increased production, reliable sourcing, and reduced costs for GUTS Agro-Industry. A micro-franchise distribution model was also implemented, empowering women as Likie micro-franchisees to sell the products door-to-door. In Benin, the partnership supported soybean producer and processor organizations to improve market development for soybean products, enhance incomes, and promote soybean-based products in the local market. The partnerships showcased the potential collaboration between agribusinesses and smallholder farmers or women processors, leading to improved value chain performance, market access, and socio-economic benefits for the involved stakeholders. | |
| URL | https://hub.ifdc.org/handle/20.500.14297/2205 | |
| Language | en_US | |
| Subject | Partnerships | |
| Subject | Value chains | |
| Subject | Soybeans | |
| Subject | Maize | |
| Title | BoP Markets as a Driver for Inclusive Value Chain and Business Development |