Business Skills and Marketing: How to Price Your Products
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Date
2013
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Abstract
This material provides essential insights into the concept of pricing in business, detailing the factors that influence product prices and offering methods for determining the appropriate price. It explains how demand, supply, costs, and the business environment impact price setting. Two major approaches to pricing are discussed: cost-based pricing, which is focused on ensuring profitability by including all costs, and market pricing, which offers flexibility depending on market conditions and competition. The fact sheet includes practical exercises to help participants understand these pricing strategies and their applications in real-world scenarios.
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Pricing