Business Skills and Marketing: The 4 P's of Marketing
| Date of acession | 2024-12-18T12:33:20Z | |
| Date of availability | 2024-12-18T12:33:20Z | |
| Date of issue | 2013 | |
| Abstract | The 4 P's of marketing—Product, Price, Place, and Promotion—serve as the core elements in the marketing mix, guiding businesses in making strategic decisions. These factors are essential for agro-dealers, who must effectively manage product characteristics, pricing strategies, distribution channels, and promotional activities to meet customer demands. Product considerations include variations, quality, packing, and use benefits, while pricing factors cover sale prices, discounts, and credit terms. Place focuses on product distribution, logistics, and inventory management, while promotion entails various communication strategies, such as advertisements, public relations, and sales promotions. By understanding and applying the 4 P's, agro-dealers can optimize their marketing efforts, addressing the evolving needs of their agricultural clientele and contributing to the success of their business operations. | |
| URL | https://hub.ifdc.org/handle/20.500.14297/3350 | |
| Language | en | |
| Title | Business Skills and Marketing: The 4 P's of Marketing | |
| Type | Learning Object |