Business as Unusual the 2SCALE Project: Highlights 2013
The 2SCALE project, funded by the Netherlands Ministry of Foreign Affairs, aims to improve Africa's rural livelihoods and food security by developing robust and viable agribusiness clusters and value chains. Through partnerships between smallholder farmers, entrepreneurs, and private firms, the project seeks to enhance farming methods, increase crop yields, and promote mutual benefits. Operating in 12 countries, the project focuses on creating inclusive and competitive value chains that supply food to regional, national, and local markets, including base-of-the-pyramid consumers. The project employs a market-driven approach, utilizing the CASE (Competitive Agribusiness Systems and Enterprises) methodology and public-private partnerships for implementation. The project's success lies in its unique approach, which mobilizes proposals from various business actors and targets specific product groups with high growth potential. By providing business support, training, and linkages, 2SCALE facilitates the integration of smallholder farmers into commercial agriculture and fosters sustainable partnerships between farmers and agribusinesses.
Food security, Value chains, Partnerships, Agribusiness